June 21st, 2025

By Ben Anchor

Capstone project submitted for the Berkeley Executive Education Program in AI Strategy (April – June 2025)


📌 Executive Summary

During my time at Berkeley, I explored a business case that had been forming in my consulting work: could external, real-time signals (like search trends, news sentiment, or social media) be used to inform broadcast scheduling — not to replace human decision-making, but to augment it intelligently?

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Rather than presenting a technical build or proof of concept, this capstone was designed as an eight-slide business case, showing how broadcasters might benefit from AI-powered scheduling layered with human editorial oversight.


🎯 The Challenge

In the first module of the program, we were prompted to define a potential capstone topic — a “straw man” use case ripe for AI application. I initially considered projects related to accessibility in live sports and real-time captioning workflows, but I eventually settled on something that aligned more closely with my decade of experience: intelligent scheduling for server-based playout systems.

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Scheduling teams — the people responsible for aligning programming, creative content, and commercial obligations — work in high-pressure, manual environments. The aim of this project was to explore whether AI agents, augmented with external signals, could support these teams in making faster, audience-led decisions.


🧪 The Approach

The capstone proposed a model that could ingest historical broadcast schedules, recent performance data, and third-party signals — such as:

  • Google Trends
  • Twitter sentiment
  • Viewer discussions in forums and social platforms
  • Instagram engagement metrics

The concept wasn’t about full automation. Instead, it focused on “augmented intelligence” — with a human-in-the-loop approach designed to maintain trust and editorial oversight.

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To give it a realistic framework, I modeled the project using metrics like Mean Absolute Percentage Error (MAPE) — commonly used to track the gap between forecasted and actual viewership. Thresholds were established to guide how much intervention might be required, depending on performance range

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The plan also accounted for future hand-off to ML Ops teams to handle retraining, monitor model drift, and ensure the AI system would remain calibrated to changing audience behaviors and broadcast cycles.


💬 Reflections

This capstone project felt like the culmination of the last ten years of my work in broadcasting — migrating scheduling systems, working side-by-side with programming teams, and observing how operational bottlenecks emerge.

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It also reframed what AI can offer to the industry. Instead of replacing creative and strategic input, this system is designed to free up time, so teams can focus on bigger-picture storytelling, campaign planning, and strategic collaboration — not just lining up promos in a spreadsheet.And importantly, it lets broadcasters respond to change at the speed of culture — adapting to shifts in minutes or hours, rather than days.


🚀 What’s Next

This isn’t just a concept on slides — it’s now being positioned as part of the strategic advisory services we offer through Ancast Intelligence. Whether you’re exploring AI scheduling, signal-based insights, or the future of audience workflows, feel free to connect for a full slide deck presentation.

📬 contact@ancast.co.uk

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