Ancast Intelligence Newsletter – Thursday, November 13, 2025
EXECUTIVE SUMMARY
This week in AI, technology, and broadcasting, the industry witnessed significant partnerships and strategic moves that signal a shift towards more integrated and technologically advanced media operations. Notable developments include extended collaborations that enhance localization services, legal battles over technology patents, and strategic expansions into new media and data service markets. These activities underscore the sector’s ongoing transformation, driven by technological advancements and the increasing importance of intellectual property in digital media.
INDUSTRY NEWS
Amagi powers launch of Kogan TV+ in Australia
Amagi, a leader in cloud-based SaaS technology for broadcasters, has facilitated the launch of Kogan TV+, a new streaming service by Kogan Australia. This service aims to blend e-commerce with digital streaming to enhance user engagement.
Research: 38% US internet homes subscribe to sports streaming service
A new study by Parks Associates shows a dramatic increase in U.S. households subscribing to sports-specific streaming services, with figures jumping from 4% in 2019 to 38% in 2025. This surge is largely fueled by the popularity of platforms offering exclusive NFL content.
Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?
This week, we delve into the implications of the DirecTV and Dish merger, exploring its potential impact on the broader broadcasting and streaming landscape. The discussion also touches on how AI is transforming media consumption.
TECHNOLOGY UPDATES
Whisper of future remote production growth in Wales with Calrec Audio deployment – Calrec’s consoles aim to provide adaptability and flexibility, allowing the Cymru Broadcast Centre to meet future production needs as it expands its roster of live sports. This deployment is indicative of the growing trend towards more dynamic and versatile production environments in broadcasting.
France: TV-streaming hybridisation driven by young audiences
The integration of traditional TV channels into streaming platforms continues to reshape France’s audiovisual sector. A study by Havas Media Network indicates that this trend is predominantly driven by younger demographics, who favor the convenience and flexibility of streaming services.
MARKET TRENDS
Paramount CEO: Our goal is to become the most technologically capable media company – David Ellison has been discussing why technology is key to the company’s vision going forward, and why there are no ‘must-haves’ in terms of acquisitions. This statement reflects a broader industry focus on building technological capabilities internally rather than through expansion via acquisitions.
Report: 61% marketers plan to increase creator marketing in 2026
According to WARC’s “The Marketer’s Toolkit 2026,” a significant majority of marketers are gearing up to boost their investment in creator marketing next year. This shift is part of broader strategic adjustments as brands aim to tap into the authenticity and reach of influencer collaborations.
LOOKING AHEAD
As we look towards the future, the intersection of technology and consumer behavior continues to dictate the trajectory of the broadcasting and streaming industries. The increasing scrutiny of content delivery and editorial standards, particularly in public broadcasting, suggests a potential tightening of regulatory frameworks. Meanwhile, the technological empowerment of platforms like Kogan TV+ through companies like Amagi indicates that the future of broadcasting will lean heavily on innovation in service delivery and content personalization. These trends not only highlight the rapid pace of change in the industry but also underscore the importance of adaptability and forward-thinking strategies in staying relevant and competitive in this dynamic market.
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